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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Entwicklung"
~subject:"Social web"
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Entwicklung
Social web
Social Web
139
Brand management
112
Markenführung
112
Consumer behaviour
101
Konsumentenverhalten
101
Internet marketing
88
Online-Marketing
88
Brand image
67
Markenimage
67
Beziehungsmarketing
42
Relationship marketing
42
Brand
40
Markenartikel
40
social media
31
Advertising effects
30
Werbewirkung
30
Advertising
24
Werbung
24
Viral marketing
22
Virales Marketing
22
Cultural heritage
18
Kulturgüter
18
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18
Customer integration
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Kundenintegration
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Virtual reality
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Virtuelle Realität
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Brand architecture
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Markenarchitektur
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Marketingmanagement
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Welt
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World
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purchase intention
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English
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Loureiro, Sandra Maria Correia
7
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Carlson, Jamie
2
De Vries, Natalie Jane
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Langaro, Daniela
2
Melewar, T. C.
2
Rita, Paulo
2
Thelen, Patrick D.
2
Wang, Ye
2
Xue, Fei
2
Yue, Cen April
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Akdevelioglu, Duygu
1
Alhouti, Sarah
1
Aljarah, Ahmad
1
Almazyad, Fadi
1
Almodarresi, Seyed Mahdi Alhosseini
1
Anagrostopoulos, Christos
1
Anderson, Helén
1
Andreini, Daniela
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
Azar, Salim L.
1
Backes, Kayla
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Banerjee, Snehasish
1
Bang Nguyen Viet
1
Bang, Nguyen
1
Basaran Borsai, Anne Marie
1
Basil, Debra Z.
1
Baxter, Stacey
1
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Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
257
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
191
Finance and development : a quarterly magazine of the IMF
150
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
NBER working paper series
140
Journal of management information systems : JMIS
124
Working paper / National Bureau of Economic Research, Inc.
117
Tourism management : research, policies, practice
116
NBER Working Paper
111
Springer eBook Collection
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
CESifo working papers
94
Business horizons
91
World Bank E-Library Archive
88
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of hospitality management
83
Journal of marketing communications
83
Electronic commerce research
79
Management information systems : mis quarterly
78
Journal of internet commerce
76
Discussion paper / Centre for Economic Policy Research
75
Policy research working paper : WPS
75
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
Cogent business & management
68
The journal of product & brand management
68
Discussion papers / CEPR
67
Journal of information & knowledge management : JIKM
67
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ECONIS (ZBW)
140
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1
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10
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140
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
4
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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