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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Meta-analysis"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Firm performance
Firmenimage
Meta-analysis
brand equity
brand loyalty
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Consumer behaviour
3
Konsumentenverhalten
3
Brand equity
2
Advertising effects
1
Brand
1
Brand attitude
1
Brand loyalty
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
EU countries
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EU-Staaten
1
Emerging economies
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Film industry
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Filmwirtschaft
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Fuzzy sets
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Fuzzy-Set-Theorie
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Green marketing
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Internet marketing
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Markenartikel
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Markentreue
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Marketing management
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Marketingmanagement
1
Meta-Analyse
1
Online-Marketing
1
Product Placement
1
Product placement
1
Qualitative Methode
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Qualitative method
1
Relationship marketing
1
Sales promotion
1
Schwellenländer
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Aufsatz in Zeitschrift
Reprint
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Ababneh, Bashar
1
Abratt, Russell
1
Aljarah, Ahmad
1
Bang Nguyen Viet
1
Hsiao, Chih-Yi
1
Ibrahim, Blend
1
Joseph, Joshy
1
Maanda, Penelope Maserame
1
Mathew, Shawn
1
Mingione, Michela
1
Sivakumaran, Bharadhwaj
1
Tuan Nguyen Anh
1
Wang, Hanmin
1
Yu, Tiffany Hui-Kuang
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
17
The journal of brand management : an international journal
13
Cogent business & management
12
Journal of marketing
10
Journal of retailing and consumer services
9
Journal of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Administrative Sciences : open access journal
4
European research studies
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal for global business advancement : JGBA
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Marketing i menedžment innovacij : m&mi
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
Global business review
3
Human resource management
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business innovation and research
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
5
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1
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
2
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
3
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
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