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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arora, Nilesh"
~person:"Carrete-Lucero, Lorena de la Paz"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Markenimage
Online-Marketing
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Werbung
2
consumer attitude
2
purchase intention
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Sportler
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Umweltmanagement
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ad claims
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ad credibility
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brand familiarity
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celebrity attachment
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empathy expression
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endorser identification
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environmental concern
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green advertising
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green consumerism
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green purchasing
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Arora, Nilesh
Carrete-Lucero, Lorena de la Paz
Yang, Jing
4
Bang Nguyen Viet
3
Loureiro, Sandra Maria Correia
3
Bilro, Ricardo Godinho
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Feng, Yang
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Guerreiro, João Pedro Silva Martins
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Kim, Eunyoung
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Kim, Mikyoung
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Shen, Fuyuan
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Stewart, Kristin
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Ababneh, Bashar
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Aljarah, Ahmad
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Amjad, Fiza
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Anghelcev, George
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Ardekani, Saeid Saeida
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Arroyo, Amaranta
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Arroyo, Pilar
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Aslam, Madiha
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Azevedo, António
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Backes, Kayla
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Bae, Mikyeung
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Bahtiar Mohamad
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Baig, Sajjad Ahmad
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Boutsouki, Christina
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Journal of promotion management : innovations in planning and applied research
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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ECONIS (ZBW)
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Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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