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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Ibrahim, Blend"
~person:"Wei, Lewen"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
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Consumer behaviour
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meta-analysis
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2
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meta-regression analysis
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perceived intrusiveness
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anger
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Ibrahim, Blend
Wei, Lewen
Loureiro, Sandra Maria Correia
4
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3
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
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Kim, Eunyoung
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Bahtiar Mohamad
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Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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Social media
marketing
activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
2
Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason
;
Wei, Lewen
;
Yang, Hyun
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
Saved in:
3
Do social media
marketing
activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
4
Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Wei, Lewen
;
Kang, Jin
;
Schmierbach, Mike
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 322-349
Persistent link: https://www.econbiz.de/10012179130
Saved in:
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