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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Natarajan, Thamaraiselvan"
~person:"Shen, Fuyuan"
~subject:"mid-roll advertising"
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Journal of promotion management : innovations in planning and applied research
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Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason
;
Wei, Lewen
;
Yang, Hyun
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
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