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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising
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Brand management
70
Markenführung
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Consumer behaviour
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Konsumentenverhalten
60
Brand image
51
Markenimage
51
Internet marketing
27
Online-Marketing
27
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
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Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
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Rita, Paulo
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Xue, Fei
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Zhou, Lijie
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Bahtiar Mohamad
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Bang Nguyen Viet
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Bilro, Ricardo Godinho
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Cho, Su Yeon
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Dam, Linda
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
149
The journal of brand management : an international journal
73
Journal of retailing and consumer services
67
The journal of product & brand management
67
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
49
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of advertising
31
Journal of promotion management : JPM
26
Psychology & marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : MM
23
Tourism management : research, policies, practice
23
Journal of marketing
22
Business horizons
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of strategic marketing
17
European journal of marketing : EJM
16
Cogent business & management
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of fashion marketing and management
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of consumer studies
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of global marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European Sport management quarterly : ESMQ
12
Journal of international consumer marketing
12
Journal of the Academy of Marketing Science
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
34
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
5
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
8
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
9
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
10
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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