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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Consumer behaviour"
~subject:"Theory"
~type:"article"
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Search: "Competition policy" OR "Data quality" OR "Digitalisation" OR "Innovations" OR "Data economy"
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Consumer behaviour
Theory
Konsumentenverhalten
163
Advertising effects
81
Werbewirkung
81
Internet marketing
76
Online-Marketing
76
Brand management
70
Markenführung
70
Social Web
70
Social web
70
Advertising
64
Werbung
64
Brand image
51
Markenimage
51
Beziehungsmarketing
43
Relationship marketing
43
Viral marketing
26
Virales Marketing
26
Brand
24
Markenartikel
24
social media
24
Emotion
19
Sales promotion
18
Verkaufsförderung
18
Marketing management
15
Marketingmanagement
15
purchase intention
15
Celebrity endorsement
13
Celebrity-Werbung
13
Customer satisfaction
13
Kundenzufriedenheit
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Credibility
12
Glaubwürdigkeit
12
Online retailing
12
Online-Handel
12
Public relations
12
Öffentlichkeitsarbeit
12
advertising
10
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Undetermined
160
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4
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1
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Article in journal
164
Aufsatz in Zeitschrift
164
Language
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English
164
Author
All
Loureiro, Sandra Maria Correia
6
Yang, Jing
5
Bang Nguyen Viet
3
Estelami, Hooman
3
Arora, Nilesh
2
Bae, Mikyeung
2
Bilro, Ricardo Godinho
2
Cheong, Hyuk Jun
2
Durif, Fabien
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Manyiwa, Simon
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Pandey, Neeraj
2
Prashar, Sanjeev
2
Rana, Sudhir
2
Santini, Fernando de Oliveira
2
Shen, Fuyuan
2
Sierra, Jeremy J.
2
Stewart, Kristin
2
Um, Nam-Hyun
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Anić, Ivan-Damir
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arroyo, Amaranta
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
124
Investment management and financial innovations
99
International journal of industrial organization
81
Marketing i menedžment innovacij : m&mi
56
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
50
Review of industrial organization : RIO
45
Economics letters
38
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
35
Innovations : revue d'économie et de management de l'innovation
31
Technological forecasting & social change : an international journal
28
Journal of business research : JBR
27
Journal of competition law & economics
26
Journal of retailing and consumer services
23
Review of industrial organization
23
Research policy : policy, management and economic studies of science, technology and innovation
20
European economic review : EER
19
Recent advances in the analysis of competition policy and regulation
18
Journal of industry, competition and trade
17
Journal of economics
16
European journal of law and economics
15
International journal of the economics of business
15
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
14
The journal of industrial economics
14
Innovations in distribution logistics
13
Competition policy and the economic approach : foundations and limitations
12
The B.E. journal of economic analysis & policy
11
The credit derivatives handbook : global perspectives, innovations, and market drivers
11
Journal of economic behavior & organization : JEBO
10
Journal of evolutionary economics : JEE
10
Journal of open innovation : technology, market, and complexity
10
Market structure and competition policy : game-theoretic approaches
10
Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
10
Economic modelling
9
Innovations in risk management : seminal papers from the Journal of Risk
9
Journal of institutional and theoretical economics : JITE
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Oxford review of economic policy
9
The Rand journal of economics
9
Energy economics
8
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ECONIS (ZBW)
164
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164
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1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
3
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
4
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
5
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
6
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
7
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
8
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
9
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
10
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
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