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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Customer integration
Konsumentenverhalten
Marketing management
Social Web
70
Social web
70
Internet marketing
52
Online-Marketing
52
Consumer behaviour
47
Brand management
26
Markenführung
26
social media
24
Advertising effects
23
Werbewirkung
23
Advertising
19
Werbung
19
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
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purchase intention
8
Facebook
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Brand
6
Instagram
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Markenartikel
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Kundenintegration
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Marketingmanagement
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social media marketing
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Öffentlichkeitsarbeit
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Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Glaubwürdigkeit
4
influencer marketing
4
Brand loyalty
3
Communication
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51
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Loureiro, Sandra Maria Correia
4
Guerreiro, João Pedro Silva Martins
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arora, Nilesh
1
Backes, Kayla
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Chen, Caleb Huanyong
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Dam, Linda
1
Damasceno, Felipe Storch
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Dua, Sahil
1
Eastman, Jacqueline Kilsheimer
1
Eells, Danielle
1
Elsharnouby, Tamer H.
1
Fakhreddin, Farbod
1
Fitriati, Rachma
1
Foroudi, Pantea
1
Gao, Kaiwen
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Ghaedi, Mohammadreza
1
Gironda, John T.
1
Goldring, Deborah
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
238
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
58
Journal of marketing communications
53
Journal of internet commerce
51
International journal of advertising : the review of marketing communications
45
The journal of brand management : an international journal
44
International journal of electronic marketing and retailing : IJEMR
42
Psychology & marketing
42
International journal of consumer studies
40
Journal of electronic commerce research : JECR
40
Journal of marketing management : MM
38
Information systems research : ISR
36
International journal of technology marketing : IJTMkt
35
Journal of management information systems : JMIS
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Asia Pacific journal of marketing and logistics
32
Journal of strategic marketing
32
Electronic commerce research
31
International journal of electronic commerce : IJEC
31
International journal of hospitality management
31
Journal of travel and tourism marketing
31
Tourism management : research, policies, practice
31
Journal of marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
30
Young consumers : insight and ideas for responsible marketers
29
Business horizons
28
International journal of business information systems : IJBIS
27
Journal of fashion marketing and management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
51
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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