//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer integration"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Marketing management
Social Web
70
Social web
70
Internet marketing
52
Online-Marketing
52
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
26
Markenführung
26
social media
24
Advertising effects
23
Werbewirkung
23
Advertising
19
Werbung
19
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
14
purchase intention
8
Facebook
7
Brand
6
Instagram
6
Markenartikel
6
Celebrity endorsement
5
Celebrity-Werbung
5
Kundenintegration
5
Marketingmanagement
5
Public relations
5
social media marketing
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Glaubwürdigkeit
4
influencer marketing
4
Brand loyalty
3
Communication
3
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Basaran Borsai, Anne Marie
1
Burroughs, Benjamin
1
Cho, Su Yeon
1
Dam, Linda
1
Elsharnouby, Tamer H.
1
Hazari, Sunil
1
Khan, M. Altaf
1
Lee, Byung-Kwan
1
Lopes, João
1
Loureiro, Sandra Maria Correia
1
McMahan, Carolynn
1
Park, Jae Hee
1
Saima
1
Sethna, Beheruz N.
1
Sharief, Omar
1
Sierra, Jeremy J.
1
Sinha, Mudita
1
Srivastava, Mallika
1
Suh, Taewon
1
Xue, Fei
1
Zhou, Lijie
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
65
Journal of retailing and consumer services
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
The journal of brand management : an international journal
15
Business horizons
14
Journal of strategic marketing
14
The journal of business & industrial marketing
13
International journal of technology marketing : IJTMkt
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Journal of internet commerce
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Springer eBook Collection
11
The journal of product & brand management
11
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
SpringerLink / Bücher
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
Journal of open innovation : technology, market, and complexity
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Handbook of social media management : value chain and business models in changing media markets
7
Journal of marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Digitale Kommunikation
6
Information systems research : ISR
6
International journal of networking and virtual organisations : IJNVO
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Technology analysis & strategic management
6
The journal of services marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
3
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
4
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
7
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
8
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
9
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Saved in:
10
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->