How corporate social responsibility initiatives in social media affect awareness and customer engagement
Year of publication: |
2019
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Authors: | Loureiro, Sandra Maria Correia ; Lopes, João |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 3, p. 419-438
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Subject: | co-creation | communication | corporate social responsibility | customer engagement | social media | Deregulierung | Deregulation | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Öffentlichkeitsarbeit | Public relations | Stakeholder |
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