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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
~type_genre:"Fallstudie"
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Customer satisfaction
Emotion
USA
Brand management
75
Markenführung
75
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
53
Markenimage
53
Internet marketing
29
Online-Marketing
29
Social Web
28
Social web
28
Brand
27
Markenartikel
27
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Advertising
13
Werbung
13
social media
9
Viral marketing
8
Virales Marketing
8
Brand loyalty
7
Markentreue
7
Marketing management
7
Marketingmanagement
7
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Instagram
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
purchase intention
5
Credibility
4
Fashion
4
Glaubwürdigkeit
4
Green marketing
4
Kundenzufriedenheit
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Article in journal
Aufsatz in Zeitschrift
Biography
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English
16
Author
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Bhalla, Saubhagya
1
Breves, Priska
1
Carmo, Inês Santos do
1
Christino, Juliana Maria Magalhães
1
Dias, Álvaro Lopes
1
Durif, Fabien
1
Fayed, Abeer Elsayed
1
Fonseca, Luiz Henrique
1
Grappe, Cindy G.
1
Gumparthi, Vivek Pani
1
Guèvremont, Amélie
1
Jamshidi, Dariyoush
1
Jiang, Mengtian
1
Kato, Takumi
1
Kim, Taeyoung
1
Liebers, Nicole
1
Loureiro, Sandra Maria Correia
1
López, Belén
1
Manyiwa, Simon
1
Marques, Susana Henriques
1
Matiza, Tafadzwa
1
Monfort, Abel
1
Moura, Luiz Rodrigo Cunha
1
Pathak, Mohit
1
Rodrigues, Mariana Berga
1
Rousta, Alireza
1
Schallhorn, Christiana
1
Schramm, Holger
1
Sebastián-Morillas, Ana
1
Silva, Thaís Santos
1
Slabbert, Elmarie
1
Srivastava, Mala
1
Verma, Pranay
1
Xue, Fei
1
Yang, Jing
1
Zhou, Lijie
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Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
105
Journal of business research : JBR
92
Journal of retailing and consumer services
68
The journal of product & brand management
67
International journal of hospitality management
51
Psychology & marketing
41
Journal of travel and tourism marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Tourism management : research, policies, practice
22
European journal of marketing : EJM
20
Asia Pacific journal of marketing and logistics
19
Journal of hospitality marketing & management
19
Marketing letters : a journal of research in marketing
19
Journal of strategic marketing
18
Cogent business & management
17
Journal of advertising research
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
The journal of consumer marketing
16
International journal of contemporary hospitality management
15
Journal of Islamic marketing
15
Journal of fashion marketing and management
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing theory and practice
14
The service industries journal
14
International journal of market research : JMRS ; the journal of the Market Research Society
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing
13
Journal of marketing for higher education
13
Journal of marketing management : MM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of vacation marketing
12
Services marketing quarterly
12
The IUP journal of brand management : IJBRM
12
International journal of internet marketing and advertising : IJIMA
11
International journal of market research
11
Journal of marketing communications
11
The journal of services marketing
11
International journal of sport management and marketing : IJSMM
10
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ECONIS (ZBW)
16
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10
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16
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date (oldest first)
1
The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani
;
Srivastava, Mala
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
Saved in:
2
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
3
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
4
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
5
Destination marketing and domestic tourist satisfaction : the intervening effect of customer-based destination brand equity
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 302-331
Persistent link: https://www.econbiz.de/10014447616
Saved in:
6
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
7
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
8
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
9
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
10
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
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