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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenartikel
Markenimage
Brand management
71
Markenführung
71
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
51
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Brand
25
Relationship marketing
25
Advertising effects
22
Werbewirkung
22
Advertising
12
Werbung
12
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Instagram
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Credibility
4
Customer satisfaction
4
Glaubwürdigkeit
4
Green marketing
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
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Article in journal
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Aufsatz in Zeitschrift
58
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English
58
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Loureiro, Sandra Maria Correia
5
Yang, Jing
4
Bang Nguyen Viet
3
Bilro, Ricardo Godinho
2
Mundel, Juan
2
Rita, Paulo
2
Sarmento, Eduardo Moraes
2
Ababneh, Bashar
1
Abbas, Syed Mudasser
1
Abratt, Russell
1
Aburumman, Asad
1
Al Qeed, Marzouq Ayed
1
Aljarah, Ahmad
1
Amjad, Fiza
1
Anghelcev, George
1
Aramendia-Muneta, Maria Elena
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Behe, Bridget K.
1
Biswal, Santosh Kumar
1
Breves, Priska
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Durif, Fabien
1
Escandon-Barbosa, Diana
1
Fayed, Abeer Elsayed
1
Fitriati, Rachma
1
Fonseca, Luiz Henrique
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
568
The journal of brand management : an international journal
483
The journal of product & brand management
356
Journal of retailing and consumer services
317
Psychology & marketing
171
European journal of marketing : EJM
137
Asia Pacific journal of marketing and logistics
113
Tourism management : research, policies, practice
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing communications
100
Journal of travel and tourism marketing
100
International journal of hospitality management
88
Marketing intelligence & planning
88
Journal of marketing
87
Industrial marketing management : the international journal for industrial and high-tech firms
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
The journal of consumer marketing
81
Journal of international consumer marketing
80
Journal of marketing management : MM
79
Marketing letters : a journal of research in marketing
76
Journal of fashion marketing and management
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
International marketing review
69
Journal of strategic marketing
69
Journal of global marketing
68
Journal of the Academy of Marketing Science
67
Journal of advertising research
66
The IUP journal of brand management : IJBRM
65
Cogent business & management
61
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : JPM
58
Journal of marketing research : JMR
56
Marketing : ZFP ; journal of research and management
56
International journal of internet marketing and advertising : IJIMA
54
International journal of consumer studies
51
Journal of Islamic marketing
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
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ECONIS (ZBW)
58
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
5
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
6
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
8
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
9
Destination marketing and domestic tourist satisfaction : the intervening effect of customer-based destination brand equity
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 302-331
Persistent link: https://www.econbiz.de/10014447616
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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