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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Firmenimage
Markenartikel
Markenimage
Brand management
75
Markenführung
75
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
53
Internet marketing
29
Online-Marketing
29
Social Web
28
Social web
28
Brand
27
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Advertising
13
Werbung
13
Emotion
10
social media
9
Viral marketing
8
Virales Marketing
8
Brand loyalty
7
Markentreue
7
Marketing management
7
Marketingmanagement
7
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
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Instagram
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
purchase intention
5
Credibility
4
Customer satisfaction
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Fashion
4
Glaubwürdigkeit
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Green marketing
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60
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English
60
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Loureiro, Sandra Maria Correia
5
Yang, Jing
4
Bang Nguyen Viet
3
Bilro, Ricardo Godinho
2
Mundel, Juan
2
Rita, Paulo
2
Sarmento, Eduardo Moraes
2
Ababneh, Bashar
1
Abbas, Syed Mudasser
1
Abratt, Russell
1
Aburumman, Asad
1
Al Qeed, Marzouq Ayed
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Aljarah, Ahmad
1
Amjad, Fiza
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Anghelcev, George
1
Aramendia-Muneta, Maria Elena
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Behe, Bridget K.
1
Biswal, Santosh Kumar
1
Breves, Priska
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
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Choi, Yunmi
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Chopra, Anjali
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Christino, Juliana Maria Magalhães
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Durif, Fabien
1
Escandon-Barbosa, Diana
1
Fayed, Abeer Elsayed
1
Fitriati, Rachma
1
Fonseca, Luiz Henrique
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
586
The journal of brand management : an international journal
491
The journal of product & brand management
356
Journal of retailing and consumer services
317
Psychology & marketing
171
European journal of marketing : EJM
137
Asia Pacific journal of marketing and logistics
113
Tourism management : research, policies, practice
105
Journal of travel and tourism marketing
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing communications
100
Journal of marketing
89
International journal of hospitality management
88
Marketing intelligence & planning
88
Journal of strategic marketing
86
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of marketing management : MM
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Marketing letters : a journal of research in marketing
76
Journal of fashion marketing and management
74
Journal of the Academy of Marketing Science
73
International marketing review
69
Journal of advertising research
69
Journal of global marketing
69
The IUP journal of brand management : IJBRM
65
Cogent business & management
63
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : JPM
58
Journal of marketing research : JMR
56
Marketing : ZFP ; journal of research and management
56
International journal of internet marketing and advertising : IJIMA
54
International journal of advertising : the review of marketing communications
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
International journal of consumer studies
51
Journal of Islamic marketing
50
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ECONIS (ZBW)
60
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani
;
Srivastava, Mala
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
Saved in:
4
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
5
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
6
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
7
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
8
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
9
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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