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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Germany"
~subject:"Online-Marketing"
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Search: subject_exact:"Testimonialwerbung"
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Online-Marketing
Celebrity endorsement
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Advertising effects
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10
Consumer behaviour
9
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Advertising
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celebrity endorsement
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Abbasi, Amir Zaib
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Boeck, Harold
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Chan, Kara
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Ding Hooi Ting
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Elsharnouby, Tamer H.
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Fan, Fei
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Loureiro, Sandra Maria Correia
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Rehman, Umair
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
5
International journal of internet marketing and advertising : IJIMA
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Cogent business & management
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of marketing communications
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
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The journal of product & brand management
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Academia : revista Latinoamericana de administración
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Breaking new ground in theory and practice
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Essentials
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Fontys Venlo - publication of applied sciences
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Hübnerś blaues Who is who
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of financial research
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management science and engineering
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of sports economics
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Kommunikationswissenschaft
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Kyklos : international review for social sciences
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
3
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
4
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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