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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internationale Beschaffung"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
Internet marketing
Fashion
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6
Consumer behaviour
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Brand management
3
Markenführung
3
Social Web
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Social web
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fashion
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Fashion brands
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Instagram
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Internationales Marketing
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Guerreiro, João Pedro Silva Martins
1
Kiran, Faiqa
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Lodhi, Suleman Aziz
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Loureiro, Sandra Maria Correia
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Sabbir, Rizwan
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Zubair, Ahsan
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Journal of promotion management : innovations in planning and applied research
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
CDR working papers
1
Central European business review : CEBR
1
Competition & change : the journal of global business and political economy
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
European management journal
1
European research on management and business economics
1
Expert journal of marketing
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International business and economics research journal
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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Consumers' journey toward brand loyalty using social media brand community engagement : a case of
fashion
brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
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