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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketing management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marketing management
Social web
Brand management
71
Markenführung
71
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
44
Markenimage
44
Internet marketing
27
Online-Marketing
27
Social Web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
Coronavirus
3
Credibility
3
Fashion
3
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29
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Article
31
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Aufsatz in Zeitschrift
Working Paper
Article in journal
31
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English
31
Author
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Bansal, Amrita
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Castrillon Paque, Victor
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Dam, Linda
1
Escandon-Barbosa, Diana
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garner, Benjamin
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Grigsby, Jamie L.
1
Harmon-Kizer, Tracy
1
Hazari, Sunil
1
Jacob, Isaac
1
Jain, Varsha
1
Jeon, Minhee
1
Khanna, Monica
1
Kiran, Faiqa
1
Lodhi, Suleman Aziz
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
146
The journal of brand management : an international journal
97
The journal of product & brand management
88
Journal of retailing and consumer services
70
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing communications
36
European journal of marketing : EJM
33
Journal of marketing management : MM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
29
Business horizons
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of advertising : the review of marketing communications
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of marketing
23
Marketing intelligence & planning
23
Tourism management : research, policies, practice
21
Cogent business & management
19
Journal of internet commerce
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Asia Pacific journal of marketing and logistics
17
Journal of promotion management : JPM
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of the Academy of Marketing Science
16
International journal of hospitality management
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
International journal of electronic marketing and retailing : IJEMR
13
International marketing review
13
Marketing theory
13
Qualitative market research : an international journal
13
European journal of marketing
12
International journal of consumer studies
12
International journal of contemporary hospitality management
11
The journal of business & industrial marketing
11
European Sport management quarterly : ESMQ
10
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ECONIS (ZBW)
31
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
6
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
9
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
10
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
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