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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
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Attitude-toward-advertising-in-general
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belief in good luck
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experiential consumption
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flourishing
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Sierra, Jeremy J.
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Lee, Byung-Kwan
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
6
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing education : JME
2
Psychology & marketing
2
The journal of services marketing
2
Young consumers : insight and ideas for responsible marketers
2
European Journal of Marketing
1
International Journal of Consumer Studies
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Psychology & Marketing
1
Sport marketing in a global environment : strategic perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of product & brand management
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Positive psychology's mindset precursors of attitude-toward-advertising-in-general
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1019-1054
Persistent link: https://www.econbiz.de/10013357213
Saved in:
2
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
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