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Year of publication
Subject
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Brand management 76 Markenführung 76 Consumer behaviour 65 Konsumentenverhalten 65 Brand image 54 Markenimage 54 Internet marketing 29 Online-Marketing 29 Social Web 28 Social web 28 Brand 27 Markenartikel 27 Beziehungsmarketing 26 Relationship marketing 26 Advertising effects 23 Werbewirkung 23 Advertising 13 Werbung 13 Emotion 10 social media 9 Viral marketing 8 Virales Marketing 8 Brand loyalty 7 Markentreue 7 Marketing management 7 Marketingmanagement 7 Celebrity endorsement 5 Celebrity-Werbung 5 Customer integration 5 Instagram 5 Kundenintegration 5 Sales promotion 5 Verkaufsförderung 5 purchase intention 5 Credibility 4 Customer satisfaction 4 Fashion 4 Glaubwürdigkeit 4 Green marketing 4 Kundenzufriedenheit 4
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Online availability
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Undetermined 81 Free 2
Type of publication
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Article 81 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 82 Aufsatz in Zeitschrift 82 Aufsatzsammlung 1 Collection of articles of several authors 1 Sammelwerk 1
Language
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English 83
Author
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Loureiro, Sandra Maria Correia 8 Yang, Jing 4 Bang Nguyen Viet 3 Sarmento, Eduardo Moraes 3 Bilro, Ricardo Godinho 2 Guerreiro, João Pedro Silva Martins 2 Ibrahim, Blend 2 Mundel, Juan 2 Rita, Paulo 2 Spais, George S. 2 Xue, Fei 2 Zhou, Lijie 2 Ababneh, Bashar 1 Abbas, Syed Mudasser 1 Abratt, Russell 1 Aburumman, Asad 1 Al Qeed, Marzouq Ayed 1 Aljarah, Ahmad 1 Almodarresi, Seyed Mahdi Alhosseini 1 Amjad, Fiza 1 Anghelcev, George 1 Aramendia-Muneta, Maria Elena 1 Ardekani, Saeid Saeida 1 Arroyo, Amaranta 1 Arroyo, Pilar 1 Aslam, Madiha 1 Azevedo, António 1 Bae, Mikyeung 1 Bahtiar Mohamad 1 Baig, Sajjad Ahmad 1 Balakrishnan, Janarthanan 1 Banerjee, Neelotpaul 1 Bansal, Amrita 1 Basaran Borsai, Anne Marie 1 Behe, Bridget K. 1 Bhalla, Saubhagya 1 Biswal, Santosh Kumar 1 Boeck, Harold 1 Breves, Priska 1 Burroughs, Benjamin 1
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Published in...
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Journal of promotion management : innovations in planning and applied research Journal of business research : JBR 791 The journal of brand management : an international journal 672 The journal of product & brand management 421 Journal of retailing and consumer services 392 SpringerLink / Bücher 361 Psychology & marketing 214 European journal of marketing : EJM 170 Asia Pacific journal of marketing and logistics 145 Journal of marketing research : JMR 139 International journal of hospitality management 137 Journal of marketing management : MM 136 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 135 Journal of marketing communications 135 Journal of advertising research 134 Marketing intelligence & planning 133 Tourism management : research, policies, practice 129 Journal of marketing 128 Journal of strategic marketing 126 Industrial marketing management : the international journal for industrial and high-tech firms 123 Journal of travel and tourism marketing 118 Journal of the Academy of Marketing Science 106 The IUP journal of brand management : IJBRM 106 Journal of fashion marketing and management 101 Marketing letters : a journal of research in marketing 98 Innovatives Markenmanagement 95 Springer eBook Collection 95 Journal of international consumer marketing 94 Journal of consumer research : JCR ; an interdisciplinary bimonthly 92 Research 90 International marketing review 89 The journal of consumer marketing 88 International journal of advertising : the quarterly review of marketing communications 85 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 85 The Trademark reporter 85 International journal of internet marketing and advertising : IJIMA 83 Journal of global marketing 81 Journal of promotion management : JPM 81 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 80 Journal of retailing 80
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Source
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ECONIS (ZBW) 83
Showing 1 - 10 of 83
Cover Image
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar; Salo, Jari - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani; Srivastava, Mala - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
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Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E. - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma; Siwi, Inggit Sekar Madu; Munawaroh; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi; Shim, Sung Wook; Jeon, Minhee - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée; Pacheco, Barney G. - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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