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~isPartOf:"Journal of public policy & marketing"
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Viswanathan, Madhu
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Journal of public policy & marketing
Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
5
Journal of Consumer Affairs
4
Journal of marketing
3
Journal of marketing management : MM
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Journal of marketing research
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Psychology & marketing
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Advances in international management
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of marketing research : JMR
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Journal of retailing
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Product and market development for subsistence marketplaces
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Education in the Asia-Pacific region : issues, concerns prospects
1
European Journal of Marketing
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Future-focused strategic marketing
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Handbook of consumer psychology
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Product Innovation Management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing theory
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Marketing to the poor : creating value
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Measurement in marketing
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
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Strategic management journal
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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The journal of consumer marketing
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Transformative consumer research for personal and collective well-being
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Working paper series : WPS
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1
Bottom-up journey into subsistence marketplaces from micro-level behavioral foundations : new directions for public policy and marketing
Viswanathan, Madhu
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 358-360
Persistent link: https://www.econbiz.de/10014381442
Saved in:
2
JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.
;
Hoek, Janet
;
Lee, Leonard
;
Leong, …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
Saved in:
3
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
4
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
5
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
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