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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Bebber, Suélen"
~person:"Evanschitzky, Heiner"
~person:"Kumar, V."
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Beziehungsmarketing
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Relationship marketing
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Bebber, Suélen
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of marketing
11
Journal of the Academy of Marketing Science
9
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of retailing
5
Journal of international marketing
4
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
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Journal of service research : JSR
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MSI reports : working paper series
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Handbook of research on customer equity in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Texts in Business and Economics
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Springer texts in business and economics
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California management review
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Customer engagement marketing
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer engagement
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Handbuch Kundenbindungsmanagement
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of contemporary hospitality management
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Journal of business economics : JBE
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Kundenmanagement
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
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ECONIS (ZBW)
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
2
A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio
;
Toni, Deonir de
;
Barcellos, …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
Saved in:
3
Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Woisetschläger, David M.
;
Evanschitzky, Heiner
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003807764
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