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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Evanschitzky, Heiner"
~person:"Kumar, V."
~person:"Quach, Sara"
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Beziehungsmarketing
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Consumer behaviour
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Relationship marketing
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Customer satisfaction
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Kundenzufriedenheit
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Evanschitzky, Heiner
Kumar, V.
Quach, Sara
Gil Saura, Irene
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Zuraidah Zainol
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of marketing
11
Journal of the Academy of Marketing Science
9
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of retailing
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international marketing
4
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of service research : JSR
3
MSI reports : working paper series
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Handbook of research on customer equity in marketing
2
Journal of consumer behaviour
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Services marketing quarterly
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
California management review
1
Customer engagement marketing
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Handbuch Kundenbindungsmanagement
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Harvard business review : HBR
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ECONIS (ZBW)
3
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1
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
2
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
3
Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Woisetschläger, David M.
;
Evanschitzky, Heiner
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003807764
Saved in:
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