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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Evanschitzky, Heiner"
~person:"Kumar, V."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Evanschitzky, Heiner
Kumar, V.
Gil Saura, Irene
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Bebber, Suélen
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Milan, Gabriel Sperandio
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Nor Asiah Omar
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of the Academy of Marketing Science
6
Journal of marketing
5
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of retailing
2
Journal of service research : JSR
2
SpringerLink / Bücher
2
Customer engagement marketing
1
Electronic retailing
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer Texts in Business and Economics
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Springer eBook Collection / Business and Management
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Springer texts in business and economics
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Putting service relations to the test : how can negative consumer reactions to price increases be reduced?
Woisetschläger, David M.
;
Evanschitzky, Heiner
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003807764
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