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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Ali, Ahsan"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"Ghana"
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Ghana
Beziehungsmarketing
10
Consumer behaviour
10
Konsumentenverhalten
10
Relationship marketing
10
Customer satisfaction
6
Kundenzufriedenheit
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Dienstleistungsqualität
4
Service quality
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Brand
3
Emotion
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Markenartikel
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Marketing management
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Marketingmanagement
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Indien
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Online-Handel
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Structural equation model
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Strukturgleichungsmodell
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Supplier relationship management
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Vertrauen
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relationship marketing
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Advertising
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Advertising effects
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Arbeitsverhalten
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Arbeitszufriedenheit
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Ali, Ahsan
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Hinson, Robert
2
Owusu-Frimpong, Nana
2
Anabila, Peter
1
Blankson, Charles
1
Boateng, Richard
1
Caesar, Livingstone D.
1
Effah, Ebenezer Asare
1
Ibrahim, Masud
1
Kumi, Desmond Kwadjo
1
Kutu-Adu, Solomon G.
1
Madichie, Nnamdi
1
Madichie, Nnamdi O.
1
Mahmoud, Mahmoud Abdulai
1
Narteh, Bedman
1
Neequaye, Emmanuel Kotey
1
Nwankwo, Sonny
1
Trang, Tran P.
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
Journal of hospitality and tourism insights
2
African journal of economic and management studies : AJEMS
1
International journal of emerging markets
1
Journal of African business
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
3
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
3
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
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