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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Consumption"
~subject:"Customer satisfaction"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Consumption
Customer satisfaction
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
Emerging economies
4
Schwellenländer
4
Brand image
3
Brand management
3
Ghana
3
India
3
Indien
3
Markenführung
3
Markenimage
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relationship marketing
3
Brand
2
Customer value
2
Emotion
2
Green marketing
2
Kundenwert
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Lieferantenmanagement
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Markenartikel
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Marketing management
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Marketingmanagement
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Öko-Marketing
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Advertising
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Bibliometrics
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Bibliometrie
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Brand experience
1
Brand relationship orientation
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Competitive strategy
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Confidence
1
Consumer attitudes
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Customer experience
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E-commerce
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Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Høgevold, Nils M.
2
Johnson, Michael
2
Roberts-Lombard, Mornay
2
Svensson, Göran
2
Weinstein, Art
2
Abratt, Russell
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Arghashi, Vahideh
1
Ashill, Nicholas Jeremy
1
Ashnai, Bahar
1
Azadi, Mohammad
1
Bahadur, Waseem
1
Balaji, M. S.
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Barnes, Bradley R.
1
Bengtsson, Maria
1
Berenguer Contrí, Gloria
1
Biedenbach, Galina
1
Bjelic, Marija
1
Boateng, Henry
1
Bozbay, Zehra
1
Caesar, Livingstone D.
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Cawsey, Timothy
1
Chaniotakis, Ioannis E.
1
Chong, Woon Kian
1
Claro, Danny Pimentel
1
Dash, Satyabhusan
1
Dias, Helison Bertoli Alves
1
Dimitrovski, Darko
1
Dolnicar, Sara
1
Fayos-Gardo, Teresa
1
Fazli-Salehi, Reza
1
Fon Sim Ong
1
García-Madariaga, Jesús
1
Gil Saura, Irene
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Journal of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of hospitality and tourism insights
2
Journal of international consumer marketing
2
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Journal of African business
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Psychology & marketing
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ECONIS (ZBW)
3
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
3
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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