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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Research"
~subject:"Markenführung"
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Markenführung
B-to-B-Marketing
30
Business-to-business marketing
30
Business-to-Business-Marketing
18
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
7
Deutschland
7
Germany
7
Relationship marketing
7
Customer integration
5
Innovation
5
Kundenbindung
5
Kundenintegration
5
Brand management
4
Consumer behaviour
4
Customer retention
4
Customer satisfaction
4
Konsumentenverhalten
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Kundenzufriedenheit
4
Theorie
4
Theory
4
Betriebliche Wertschöpfung
3
Brand image
3
Firm performance
3
Kundenmanagement
3
Markenimage
3
Online-Marketing
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Unternehmenserfolg
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2016-2017
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3D-Druck
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Additive Fertigung
2
Additive manufacturing
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Bundling strategy
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Amoako, George Kofi
1
Berenguer Contrí, Gloria
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Burmann, Christoph
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Germelmann, Class Christian
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Gil Saura, Irene
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Krause, Juliane
1
Maier, Florian
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Ruiz-Molina, M. Eugenia
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Seric, Maja
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Research
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
SpringerLink / Bücher
11
Journal of business research : JBR
10
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
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ECONIS (ZBW)
4
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1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
4
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
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