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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"China"
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Brand image
China
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Markenimage
5
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
relationship marketing
3
Confidence
2
Dienstleistungsqualität
2
Ghana
2
Internet
2
Lieferantenmanagement
2
Service quality
2
Supplier relationship management
2
Vertrauen
2
Arbeitszufriedenheit
1
B-to-B-Marketing
1
Befragung
1
Beschwerdemanagement
1
Brand experience
1
Brand identification
1
Brand relationship orientation
1
Business-to-business marketing
1
Complaint management
1
Consumer goals
1
Consumer motivation
1
Customer value
1
Customer-based brand equity
1
Direct marketing
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Bajpai, Naval
2
Bang, Nguyen
2
Sarkar, Abhigyan
2
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Arghashi, Vahideh
1
Bahia, Kamilia
1
Baumann, Chris
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Brown, Stephen
1
Burmann, Christoph
1
Chadwick, Simon
1
Chen, Yuangao
1
Cian, Luca
1
Das, Gopal
1
Datta, Biplab
1
Dawra, Jagrook
1
Ekinci, Yuksel
1
Fazli-Salehi, Reza
1
Ferdous, Ahmed Shahriar
1
Gil Saura, Irene
1
Gilani, Hasan
1
Gray, David
1
Guin, Kalyan Kumar
1
Gumparthi, Vivek Pani
1
Hussain, Rahim
1
Japutra, Arnold
1
Jayawardhena, Chanaka
1
Jiang, Hui
1
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1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
The marketing review
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Fostering a motivational perspective of customer-based brand equity
Ponnam, Abhilash
;
Balaji, M. S.
;
Dawra, Jagrook
- In:
The marketing review
15
(
2015
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011407078
Saved in:
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