Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh, Naval Bajpai, and Kushagra Kulshreshtha
| Year of publication: |
2021
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| Authors: | Deependra Singh ; Bajpai, Naval ; Kulshreshtha, Kushagra |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 1, p. 20-41
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| Subject: | Brand experience | brand love | customer personality traits | customer-brand relationship | moderation | structural equation modeling | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Strukturgleichungsmodell | Structural equation model | Emotion | Persönlichkeitsmerkmal | Personality trait | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2020.1715179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483395