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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Gil Saura, Irene"
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"China"
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Brand image
China
Beziehungsmarketing
8
Relationship marketing
8
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand
3
Confidence
3
Customer satisfaction
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Markenartikel
3
Supplier relationship management
3
Vertrauen
3
relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Dienstleistungsqualität
2
Ghana
2
Service quality
2
brand equity
2
commitment
2
trust
2
Arbeitszufriedenheit
1
B2B relations
1
Beschwerdemanagement
1
Brand experience
1
Brand identification
1
Brand relationship orientation
1
Complaint management
1
Customer value
1
Direct marketing
1
Direktmarketing
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Emerging economies
1
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English
Author
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Gil Saura, Irene
Malhotra, Naresh K.
Arghashi, Vahideh
1
Bahia, Kamilia
1
Bajpai, Naval
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Chen, Yuangao
1
Fazli-Salehi, Reza
1
Gumparthi, Vivek Pani
1
Jiang, Hui
1
Karami, Azhdar
1
Khan, Muhammad Asif
1
Kulshreshtha, Kushagra
1
Kuo, Min-Jon
1
Li, Gang
1
Naser Valaei
1
Nikhashemi, S. R.
1
Patra, Sabyasachi
1
Poon, Patrick
1
Raza, Adnan
1
Reham Shawky Ebrahim
1
Ruiz-Molina, M. Eugenia
1
Sajad Rezaei
1
Seric, Maja
1
Torres, Ivonne M.
1
Wang, Kaichao
1
White, Louis P.
1
Wong, Amy
1
Yang, Shuiqing
1
Zhou, Shasha
1
Zhu, Dauw-Song
1
Zulqarnain, Muhammad
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
The journal of brand management : an international journal
4
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Service business
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The journal of services marketing
1
The marketing review
1
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ECONIS (ZBW)
6
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
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