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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Social web"
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Advertising
Social web
Brand management
167
Markenführung
167
Consumer behaviour
107
Konsumentenverhalten
107
Brand image
101
Markenimage
101
Social Web
58
Brand
57
Markenartikel
55
Internet marketing
52
Online-Marketing
52
Beziehungsmarketing
49
Relationship marketing
49
Marketing management
19
Marketingmanagement
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Social media marketing
18
Advertising effects
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Brand equity
12
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Confidence
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Branding
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Emerging economies
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Brand architecture
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Divakaran, Pradeep Kumar Ponnamma
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Peltier, James
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Teck Ming Tan
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Vashisht, Devika
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing intelligence & planning
Technological forecasting & social change : an international journal
Journal of business research : JBR
136
The journal of product & brand management
67
The journal of brand management : an international journal
66
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of advertising
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Asia Pacific journal of marketing and logistics
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Journal of marketing
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
15
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
Marketing theory
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
8
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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