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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
~person:"Izogo, Ernest Emeka"
~subject:"Online consumer behavior"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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