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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
~person:"Lee, Hyun-hwa"
~subject:"Online consumer behavior"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
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