Consumer responses toward online review manipulation
Yoon Jin Ma; Hyun-Hwa Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Ma, Yoon Jin ; Lee, Hyun-hwa |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 3, p. 224-244
|
| Subject: | Online consumer behavior | E-Commerce | Consumer behavior | Marketing communication | Marketing ethics | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410381