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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Psychology & marketing"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Brand management
2
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Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
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Ko, Eunju
Paul, Justin
Verhoef, Peter C.
Wong, IpKin Anthony
Woodside, Arch G.
9
Yi, Youjae
9
Lennon, Sharron J.
6
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
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Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Filieri, Raffaele
4
Ha, Young
4
Herrmann, Andreas
4
Hofacker, Charles F.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
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Amar, Moty
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Arnold, Mark J.
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Bauer, Brittney C.
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Bodur, H. Onur
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Eisend, Martin
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Felix, Reto
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Flavián Blanco, Carlos
3
Goldsmith, Ronald E.
3
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3
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3
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Psychology & marketing
Journal of business research : JBR
35
Journal of retailing and consumer services
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
International journal of consumer studies
5
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Business strategy and the environment
3
European management journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
The journal of services marketing
3
International marketing review
2
Journal of interactive marketing
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
European management review : EMR
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
5
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
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