//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Social web
Markenführung
101
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
51
Markenimage
51
Social Web
38
Internet marketing
33
Online-Marketing
33
Brand
32
Markenartikel
29
Beziehungsmarketing
22
Relationship marketing
22
Social media marketing
16
Branding
14
Marketing management
14
Marketingmanagement
14
Facebook
9
KMU
9
SME
9
Advertising effects
8
Werbewirkung
8
Social media
7
Corporate reputation
6
Firmenimage
6
Werbung
6
Brand equity
5
Brands
5
Consumer behavior
5
Customer integration
5
Emotion
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Market research
5
Marketing
5
Marktforschung
5
Social networking sites
5
more ...
less ...
Online availability
All
Undetermined
59
Type of publication
All
Article
99
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
101
Aufsatz in Zeitschrift
101
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
101
Author
All
Abimbola, Temi
3
Gupta, Suraksha
2
Loureiro, Sandra Maria Correia
2
Melancon, Joanna Phillips
2
Melewar, T. C.
2
Peltier, James
2
Sarkar, Abhigyan
2
Schultz, Don E.
2
Aledin, Samil A.
1
Aljuhmani, Hasan Yousef
1
Alpert, Frank
1
Andrews MacLelland, Melinda
1
Anisimova, Tatiana
1
Atwal, Glyn
1
Aureli, Selena
1
Baca, Granit
1
Balmer, John M.T.
1
Barger, Victor
1
Barger, Victor A.
1
Basile, Gianpaolo
1
Bayram, Pelin
1
Bengtsson, Anders
1
Berndt, Adele
1
Beurer, Karolin
1
Bhatt, Anil
1
Bhattacharya, Subhajit
1
Bhattarai, Ashok
1
Biedenbach, Galina
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Boateng, Richard
1
Bodet, Guillaume
1
Bodey, Kelli
1
Bozkurt, Sıddık
1
Bregoli, Ilenia
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Burt, Steven
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Qualitative market research : an international journal
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
261
European journal of marketing : EJM
126
Psychology & marketing
112
Journal of strategic marketing
111
Journal of marketing communications
109
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
55
Business horizons
54
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
more ...
less ...
Source
All
ECONIS (ZBW)
101
Showing
1
-
10
of
101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
8
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
9
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
10
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->