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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Gallant, Isabelle"
~source:"econis"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Gallant, Isabelle
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Springer eBook Collection / Business and Economics
Technological forecasting & social change : an international journal
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Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
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