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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Kundenintegration"
~subject:"Social web"
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Advertising
Brand management
Kundenintegration
Social web
Markenführung
64
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
42
Brand image
35
Internet marketing
35
Markenimage
35
Online-Marketing
35
Beziehungsmarketing
23
Relationship marketing
23
Brand
20
Markenartikel
18
Social media marketing
16
Marketing management
11
Marketingmanagement
11
Facebook
8
Advertising effects
6
Brand equity
6
Branding
6
Werbewirkung
6
Confidence
5
Customer integration
5
Social media
5
Social networking sites
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
Werbung
5
Betriebliche Wertschöpfung
4
Marketing communications
4
Personality psychology
4
Persönlichkeitspsychologie
4
Value creation
4
Brand loyalty
3
Consumer behavior
3
Coronavirus
3
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64
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64
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English
64
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Divakaran, Pradeep Kumar Ponnamma
2
Peltier, James
2
Schultz, Don E.
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Aljuhmani, Hasan Yousef
1
Alshibani, Safiya Mukhtar
1
Andrews MacLelland, Melinda
1
Azali, Mohamed
1
Bang, Nguyen
1
Barger, Victor
1
Barger, Victor A.
1
Barnes, Stuart J.
1
Baudier, Patricia
1
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1
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1
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1
Bilro, Ricardo Godinho
1
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1
Boateng, Henry
1
Boissieu, Élodie de
1
Bozkurt, Sıddık
1
Calabuig Moreno, Ferran
1
Chahal, Hardeep
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Chennamaneni, Pavan Rao
1
Chiang, Lanlung
1
Chinelato, Flavia Braga
1
Chopdar, Prasanta Kr
1
Clark, Melissa
1
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1
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1
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1
Dhir, Amandeep
1
Dimitriu, Radu
1
Du, Peng
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
European journal of marketing : EJM
126
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of advertising research
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
Business horizons
54
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
64
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64
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1
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
6
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
7
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
8
Technology-enabled cure and care : an application of innovation resistance theory to telemedicine apps in an emerging market context
Kautish, Pradeep
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
; …
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014442000
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai
;
Ma, Shuang
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
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