Technology-enabled cure and care : an application of innovation resistance theory to telemedicine apps in an emerging market context
Year of publication: |
2023
|
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Authors: | Kautish, Pradeep ; Siddiqui, Mujahid ; Siddiqui, Aaliyah ; Sharma, Veenu ; Alshibani, Safiya Mukhtar |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 192.2023, p. 1-16
|
Subject: | Brand love | Continuance intention | Innovation resistance | Purchase intention | Telemedicine apps | Trust | Konsumentenverhalten | Consumer behaviour | Innovation | Vertrauen | Confidence | Mobile Anwendung | Mobile application | Markenführung | Brand management | Innovationsakzeptanz | Innovation adoption | Schwellenländer | Emerging economies |
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