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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Social web"
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Advertising
Internet marketing
Social web
Brand management
64
Markenführung
64
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
42
Brand image
35
Markenimage
35
Online-Marketing
35
Beziehungsmarketing
23
Relationship marketing
23
Brand
20
Markenartikel
18
Social media marketing
16
Marketing management
11
Marketingmanagement
11
Facebook
8
Advertising effects
6
Brand equity
6
Branding
6
Werbewirkung
6
Confidence
5
Customer integration
5
Kundenintegration
5
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Viral marketing
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Virales Marketing
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4
Marketing communications
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Personality psychology
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Persönlichkeitspsychologie
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Divakaran, Pradeep Kumar Ponnamma
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Teck Ming Tan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of business research : JBR
146
The journal of product & brand management
72
The journal of brand management : an international journal
65
International journal of internet marketing and advertising : IJIMA
63
Journal of retailing and consumer services
63
Journal of marketing communications
46
International journal of advertising : the review of marketing communications
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of promotion management : innovations in planning and applied research
36
SpringerLink / Bücher
33
Journal of advertising research
32
International journal of advertising : the quarterly review of marketing communications
27
Journal of promotion management : JPM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : MM
23
Business horizons
22
Psychology & marketing
22
Journal of internet commerce
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
European journal of marketing : EJM
17
Journal of marketing
17
Journal of advertising
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of fashion marketing and management
15
Journal of global marketing
15
Springer eBook Collection
15
European journal of marketing
14
International journal of consumer studies
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
European Sport management quarterly : ESMQ
12
Journal of international consumer marketing
12
Journal of strategic marketing
12
Marketing theory
12
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ECONIS (ZBW)
47
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
5
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
6
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
9
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
10
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
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