//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of services marketing"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Viral marketing
Social Web
130
Social web
130
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
74
Online-Marketing
74
Beziehungsmarketing
43
Brand management
36
Markenführung
36
Virales Marketing
33
Social media marketing
28
Social media
22
Online retailing
18
Online-Handel
18
Brand image
16
Markenimage
16
E-commerce
15
Electronic Commerce
15
Advertising effects
14
Facebook
14
Internet
14
Marketing management
14
Marketingmanagement
14
Werbewirkung
14
Social networking sites
13
Social network
11
Soziales Netzwerk
11
USA
11
United States
11
Customer integration
10
Kundenintegration
10
Advertising
9
Social relations
9
Soziale Beziehungen
9
Customer engagement
8
Werbung
8
Interactive media
7
Interaktive Medien
7
more ...
less ...
Online availability
All
Undetermined
48
Free
2
Type of publication
All
Article
70
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
71
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
71
Author
All
Altobello, Suzanne A.
2
Black, Hulda G.
2
Cabiddu, Francesca
2
Coker, Kesha K.
2
Dix, Steve
2
Lin, Tom M. Y.
2
Peltier, James
2
Schultz, Don E.
2
Abney, Alexandra K.
1
Adjei, Mavis T.
1
Ahn, Kwanghoon
1
Akareem, Husain Salilul
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Bakri, Marlini
1
Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Bargoni, Augusto
1
Barzoki, Ali Shaemi
1
Battisti, Enrico
1
Bayram, Pelin
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Blocker, Christopher
1
Bozkurt, Sıddık
1
Bright, Laura F.
1
Burns, Zara
1
Castellanos Verdugo, Mario
1
Cesmeci, Caner
1
Chahal, Hardeep
1
Chen, Tom
1
Chen, Yimiao
1
Cheng, Ya-Yun
1
Chi, Ming
1
Chinelato, Flavia Braga
1
Chou, Cindy Yunhsin
1
Chung, Namho
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of services marketing
Journal of business research : JBR
168
Journal of retailing and consumer services
95
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
International journal of electronic marketing and retailing : IJEMR
33
Technological forecasting & social change : an international journal
33
Journal of marketing
31
Business horizons
29
Journal of management information systems : JMIS
29
Journal of promotion management : innovations in planning and applied research
29
Psychology & marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Electronic commerce research
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of internet commerce
26
The journal of brand management : an international journal
24
International journal of business information systems : IJBIS
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
Cogent business & management
19
International journal of consumer studies
19
Journal of service management
19
Journal of travel and tourism marketing
19
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
4
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
5
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
6
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
7
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
8
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
9
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->