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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Cronin, John"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Social web"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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