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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Hofacker, Charles F."
~subject:"Social web"
~subject:"Theory"
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Hofacker, Charles F.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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1
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1
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
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2
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
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