Extraversion as a stimulus for user-generated content
Marghertia Pagani and Ronald E. Goldsmith and Charles F. Hofacker
| Year of publication: |
2013
|
|---|---|
| Authors: | Pagani, Marghertia ; Goldsmith, Ronald E. ; Hofacker, Charles F. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 4, p. 242-256
|
| Subject: | Social media marketing | Social networks | Consumer behaviour internet | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222789