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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Loureiro, Sandra Maria Correia"
~person:"Schultz, Don E."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
3
Internet marketing
3
Markenführung
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Online-Marketing
3
Relationship marketing
3
Social Web
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Social web
3
Consumer behaviour
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Konsumentenverhalten
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Bibliometrics
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Bibliometrie
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Brand advocacy
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Brand image
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Consumer loyalty
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Customer engagement
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Intrinsic and extrinsic motivations
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Leistungsmotivation
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Markenimage
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Marketing communications
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Measurement
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Online brand communities
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Online branding
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Self-determination theory
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Loureiro, Sandra Maria Correia
Schultz, Don E.
Peltier, James
4
Elsharnouby, Mohamed H.
2
Michel, René
2
Rodriguez, Michael
2
Schnakenburg, Igor
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Straker, Karla
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Wrigley, Cara
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AbouAish, Ehab
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Adjei, Mavis T.
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Ahmed, Asad
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Aljuhmani, Hasan Yousef
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Andrews MacLelland, Melinda
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Bagherzadeh, Ramin
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Baptista, Paulo de Paula
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Barger, Victor
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Barger, Victor A.
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Bayram, Pelin
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Bellman, Steve
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Bickle, Marianne C.
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Bilro, Ricardo Godinho
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Bozkurt, Sıddık
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Campbell, Jeffery M.
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Castellanos Verdugo, Mario
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Chahal, Hardeep
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Chen, Rui
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Chen, Ye-Li
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Chen, Yu Hsin
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Cheng, Julian Ming Sung
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Chocarro, Raquel
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Clark, Melissa
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Contreras Ramírez, Germán
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Cortiñas, Monica
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Coyle, James R.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
4
International journal of hospitality management
2
Journal of marketing communications
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of travel and tourism marketing
1
Managing customer relationships : a strategic framework
1
Policy and marketing strategies for digital media
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
Saved in:
3
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
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