Social media and consumer engagement : a review and research agenda
Year of publication: |
2016
|
---|---|
Authors: | Barger, Victor ; Peltier, James ; Schultz, Don E. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 4, p. 268-287
|
Subject: | Social media marketing | Marketing communications | Brand management | Measurement | Consumer loyalty | Online branding | Social Web | Social web | Markenführung | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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