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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
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Advertising
Social web
Brand management
42
Markenführung
42
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Brand image
22
Markenimage
22
Beziehungsmarketing
16
Relationship marketing
16
Social media marketing
16
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12
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10
Marketing management
9
Marketingmanagement
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Advertising effects
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Branding
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Peltier, James
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
136
The journal of product & brand management
66
The journal of brand management : an international journal
62
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising research
23
Business horizons
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of advertising
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Journal of global fashion marketing : JGfM
10
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ECONIS (ZBW)
33
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
8
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
9
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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