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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
~subject:"Knowledge management"
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Consumer behaviour
Knowledge management
Social Web
96
Social web
96
Internet marketing
62
Online-Marketing
62
Konsumentenverhalten
61
Brand management
30
Markenführung
30
Social media marketing
28
Beziehungsmarketing
27
Relationship marketing
27
Viral marketing
23
Virales Marketing
23
Brand image
15
Markenimage
15
Facebook
14
Marketing management
14
Marketingmanagement
14
Advertising effects
13
Online retailing
13
Online-Handel
13
Social networking sites
13
Werbewirkung
13
E-commerce
12
Electronic Commerce
12
Internet
10
Social network
10
Soziales Netzwerk
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Advertising
9
USA
8
United States
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Werbung
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Social networks
7
Social relations
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Soziale Beziehungen
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Word-of-mouth marketing
7
Brand
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Consumer behavior
6
Marketing communications
6
Social media
6
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61
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Altobello, Suzanne A.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Farhang, Maryam
2
Hofacker, Charles F.
2
Kim, Seeun
2
Ma, Zecong
2
Peltier, James
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Alarcón-del-Amo, María-del-Carmen
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Aljuhmani, Hasan Yousef
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Andrews MacLelland, Melinda
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Baek, Tae Hyun
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1
Banerjee, Syagnik
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Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
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Becker, Larissa Carine Braz
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Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Boateng, Henry
1
Boulaire, Christèle
1
Bozkurt, Sıddık
1
Castellanos Verdugo, Mario
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Chattaraman, Veena
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Chen, Shuai
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Chinelato, Flavia Braga
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Chiu, Hung-Chang
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1
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1
Deng, Nianqi
1
Dinh, Thi Cam Tu
1
Du, Peng
1
Elrehail, Hamzah
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
228
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
46
Journal of knowledge management
45
Information systems research : ISR
42
Psychology & marketing
42
Journal of management information systems : JMIS
40
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
35
Electronic commerce research
34
International journal of business information systems : IJBIS
32
Journal of marketing management : MM
32
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of travel and tourism marketing
27
Journal of fashion marketing and management
26
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
24
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ECONIS (ZBW)
61
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
3
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
9
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
10
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
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