//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Data Mining"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Data Mining
Internet marketing
Internet
Social Web
Viral marketing
32
Virales Marketing
32
Consumer behaviour
25
Konsumentenverhalten
25
Social web
22
Online-Marketing
19
Online retailing
8
Online-Handel
8
Word-of-mouth marketing
8
Advertising effects
5
Social networking sites
5
Werbewirkung
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Personalization
4
Social media marketing
4
Advertising
3
Online consumer behavior
3
Personalisierung
3
Product information
3
Produktinformation
3
Social media
3
Werbung
3
Beziehungsmarketing
2
Branding
2
Confidence
2
Consumer behaviour internet
2
Customer engagement
2
Einzelhandel
2
Facebook
2
Information behaviour
2
Informationsverhalten
2
Marketing communications
2
Marketing ethics
2
Mental imagery
2
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
26
Author
All
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Lin, Tom M. Y.
2
Adjei, Mavis T.
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Barzoki, Ali Shaemi
1
Bhattarai, Ashok
1
Bright, Laura F.
1
Chen, Yimiao
1
Chinelato, Flavia Braga
1
Dix, Steve
1
Esfidani, Mohammad Rahim
1
Fang, Cheng-hsi
1
Fang, Xing
1
Farhang, Maryam
1
Gallant, Isabelle
1
Garza, Ricardo
1
Goldsmith, Ronald E.
1
Gong, Wen
1
Gonçalves Filho, Cid
1
Harridge-March, Sally
1
Hu, Jing
1
Huang, Guihai
1
Huang, Yan
1
Humphrey, William F. <Jr.>
1
Izogo, Ernest Emeka
1
Ji, Chunli
1
Jia, Han
1
Jiao, Jinfeng
1
Kaur, Balpreet
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Laverie, Debra A.
1
Li, Hongliu
1
Li, Zhan G.
1
Limbu, Yam B.
1
Liu, Fangyi
1
Liu, Xin
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
124
Journal of retailing and consumer services
70
International journal of hospitality management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
International journal of internet marketing and advertising : IJIMA
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Tourism management : research, policies, practice
48
Information systems research : ISR
41
Journal of marketing communications
40
Electronic commerce research
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of management information systems : JMIS
32
Journal of hospitality marketing & management
31
International journal of advertising : the quarterly review of marketing communications
27
Psychology & marketing
27
Journal of marketing
26
International journal of electronic marketing and retailing : IJEMR
25
Journal of electronic commerce research : JECR
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
International journal of contemporary hospitality management
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising research
19
Journal of marketing management : MM
19
Journal of promotion management : innovations in planning and applied research
19
Journal of travel and tourism marketing
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of consumer studies
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of marketing research : JMR
15
Business horizons
14
International journal of business information systems : IJBIS
14
International journal of technology marketing : IJTMkt
14
Management information systems : mis quarterly
14
SpringerLink / Bücher
14
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
3
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
4
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
7
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
8
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
9
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
10
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->