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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"EU-Staaten"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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EU-Staaten
Konsumentenverhalten
Social Web
96
Social web
96
Consumer behaviour
83
Internet marketing
75
Online-Marketing
75
Brand management
32
Markenführung
32
Beziehungsmarketing
28
Relationship marketing
28
Social media marketing
28
Online retailing
27
Online-Handel
27
Viral marketing
25
Virales Marketing
25
E-commerce
24
Electronic Commerce
24
Internet
23
Advertising effects
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Werbewirkung
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Aufsatz in Zeitschrift
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83
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English
83
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Lennon, Sharron J.
3
Limbu, Yam B.
3
Altobello, Suzanne A.
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Farhang, Maryam
2
Gilbert, Juan E.
2
Hofacker, Charles F.
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwon, Wi-suk
2
Ma, Zecong
2
Peltier, James
2
Soares, Ana Maria
2
Stoel, Leslie
2
Wolf, Marco
2
Adjei, Mavis T.
1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Arcand, Manon
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Bamford, David
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Becker, Larissa Carine Braz
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Boateng, Henry
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
331
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Technological forecasting & social change : an international journal
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Kom / Kommission der Europäischen Gemeinschaften
87
Intereconomics : review of European economic policy
80
Journal of internet commerce
74
Climate policy
68
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
64
Journal of world trade : law, economic policy, public policy
63
Tourism management : research, policies, practice
62
The journal of product & brand management
61
Journal of travel and tourism marketing
60
International journal of consumer studies
59
The journal of world investment & trade : law, economics, politics
58
Journal of marketing communications
56
International journal of hospitality management
53
Journal of promotion management : innovations in planning and applied research
53
Electronic commerce research
51
International journal of advertising : the review of marketing communications
50
Energy economics
49
Journal of common market studies : JCMS
49
International journal of business information systems : IJBIS
48
Cogent business & management
47
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
46
International journal of electronic commerce : IJEC
46
The journal of brand management : an international journal
46
Journal of management information systems : JMIS
45
Information systems research : ISR
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Telecommunications policy : the international journal of digital economy, data sciences and new media
43
Journal of hospitality marketing & management
42
The world economy : the leading journal on international economic relations
42
Asia Pacific journal of marketing and logistics
41
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ECONIS (ZBW)
83
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83
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
3
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
4
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
5
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
8
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
9
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
10
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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