//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet"
~subject:"Social web"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet
Social web
Theory
Social Web
96
Consumer behaviour
83
Konsumentenverhalten
83
Internet marketing
75
Online-Marketing
75
Brand management
32
Markenführung
32
Beziehungsmarketing
28
Relationship marketing
28
Social media marketing
28
Online retailing
27
Online-Handel
27
Viral marketing
25
Virales Marketing
25
E-commerce
24
Electronic Commerce
24
Advertising effects
17
Werbewirkung
17
Marketing management
16
Marketingmanagement
16
Brand image
15
Markenimage
15
Facebook
14
Website
14
Social networking sites
13
USA
12
United States
12
Virtual reality
11
Virtuelle Realität
11
Advertising
10
Social network
10
Soziales Netzwerk
10
Werbung
9
Customer satisfaction
8
Kundenzufriedenheit
8
Word-of-mouth marketing
8
Confidence
7
Consumer behavior
7
more ...
less ...
Online availability
All
Undetermined
69
Free
1
Type of publication
All
Article
108
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
110
Aufsatz in Zeitschrift
110
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
110
Author
All
Peltier, James
5
Milne, George R.
3
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dix, Steve
2
Farhang, Maryam
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Kim, Seeun
2
Lin, Tom M. Y.
2
Ma, Zecong
2
Nill, Alexander F.
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Arcand, Manon
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barandas, Hortensia
1
Barger, Victor
1
Barger, Victor A.
1
Barreto, Ana Margarida
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Becker, Larissa Carine Braz
1
Bhatt, Anil
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
682
Working paper / National Bureau of Economic Research, Inc.
617
NBER Working Paper
610
Journal of business research : JBR
500
SpringerLink / Bücher
407
CESifo working papers
343
Discussion paper / Centre for Economic Policy Research
324
Technological forecasting & social change : an international journal
324
Telecommunications policy : the international journal of digital economy, data sciences and new media
254
Journal of retailing and consumer services
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
244
Journal of international economics
204
Working paper
188
IMF working papers
183
Discussion paper series / IZA
177
IMF working paper
177
Information systems research : ISR
171
Policy research working paper : WPS
164
International journal of internet marketing and advertising : IJIMA
160
Journal of development economics
155
Economics letters
151
Europäische Hochschulschriften / 5
146
Journal of management information systems : JMIS
139
Applied economics
136
Journal of international money and finance
135
Tourism management : research, policies, practice
131
Discussion papers / CEPR
127
Economic modelling
127
Management science : journal of the Institute for Operations Research and the Management Sciences
126
CESifo Working Paper Series
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
124
International journal of business information systems : IJBIS
123
Discussion paper
121
Springer eBook Collection
121
Applied economics letters
118
European economic review : EER
115
Information economics and policy : IEP
113
An Elgar reference collection
112
IZA Discussion Paper
112
Electronic commerce research
110
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
3
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
5
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
6
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
7
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
8
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->