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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
~subject:"Mobile Business"
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Search: subject_exact:"Loyalty card"
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Internet marketing
Mobile Business
Kundenbindungsprogramm
5
Loyalty program
5
Mobile business
5
USA
4
United States
4
Consumer behaviour
3
Konsumentenverhalten
3
Direct marketing
2
Direktmarketing
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Mobile communications
2
Mobile phone
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Mobilkommunikation
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Mobiltelefon
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Advertising effects
1
Decision-making
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Fast Food
1
Fast food
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Information dissemination
1
Informationsverbreitung
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Innovation adoption
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Innovationsakzeptanz
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Marketing management
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Marketingmanagement
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Mass Customization
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Mass customization
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Mobile Marketing
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Mobile advertising
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Mobile coupon of evaluation
1
Mobile marketing
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Mobile promotions
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Online-Marketing
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English
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Ha, Young
2
Im, Hyunjoo
2
Yancey, Scott
2
Bacile, Todd J.
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Goldsmith, Ronald E.
1
McDowell, Danielle
1
Poddar, Amit
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
6
Information systems research : ISR
5
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Cases on SMEs and open innovation : applications and investigations
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management & enterprise development : IJMED
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of payments strategy & systems
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
2
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
3
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
4
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
5
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
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